At&t World's Largest Cell Phone Campaign

At&t and Edelman PR, Santa Monica, California

Partnering with the PR firm Edelman, Utopia created a event that featured the World’s Largest Cell Phone. Staged at the world famous 3rd Street Promenade in beautiful Santa Monica, the event allowed the gathered crowd to place calls to their friends and relatives serving in the military and stationed in the Middle East. The event included Make-A-Wish and USJ Gift of Angels.