UTOPIA ENTERTAINMENT PROVIDES TECHNICAL DIRECTION FOR A FULLY ANIMATED INTERACTIVE THEMED DISPLAY

LOS ANGELES, CA — August 15, 2001 — Utopia Entertainment Inc., a full service entertainment production company is providing specialized technical direction and project management services for an exciting interactive themed display for the Universal Studios Consumer Products Group, it was announced today by Nick Drobnis, Vice President of Utopia Entertainment Inc.

The display consists of a 30 foot animated T-Rex, modeled after the dinosaurs from the Jurassic Park Films, and a fully themed Jurassic Park Shop, complete with every Jurassic toy known to man. The T-Rex will come to life as the store guests enter the JP shop. Producing the classic T-Rex roar, he will draw children and adults alike from every corner of the store. The display, located in the worlds largest toy store, Toys R’ Us, Times Square, is due to open in the fall of this year.

Utopia Entertainment was selected to provide the expertise and specialty technical direction because of their tremendous experience designing and building custom themed entertainment experiences.

Times Square “The Center Of The Toy Universe”
If you haven't heard the news, Toys"R"Us, Inc. is building the world's largest toy store right in the heart of New York's Times Square. Scheduled to open in Fall 2001, the Toys"R"Us flagship store on Broadway between 44th and 45th Streets, will feature more than 110,000 square feet of eye-catching excitement for children and their families. A trip to New York City will not be complete without a ride on the Toys"R"Us 60-foot high Ferris Wheel that will give customers a tremendous view of the three level toy store. Come face to face with a 30 foot tall animated T-Rex. The Ferris Wheel and the T-Rex are two of the many interactive displays that will entertain visitors throughout the store for hours. All of the fun and excitement will also be visible to passersby on the street through the store's translucent windows. The Universal Consumer Products Group is a division of Universal Studios Inc., a Vivendi Company. The Consumer Products Group develops, markets and licenses all products derived from the Universal Studios family of movies.

Utopia Entertainment is a division of Utopia Ventures Inc., a leading provider of entertainment solutions for clients around the globe. Utopia’s Entertainment, Digital and Management groups all focus on a singular goal: Providing “World Class” entertainment experiences for commercial applications worldwide. For more information contact Nick Drobnis at Utopia Entertainment Inc., 661-254-9943, or visit us on the web at www.utopiaworldwide.com.